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Thursday, 8 December 2016


Hello all, 

Elle 18 is an Indian brand, which provides for affordable cosmetic products. I have only used lipsticks, kajals and nail paints from the brand and I must say that Elle 18 kajal or eyeliners are very good. Unfortunately, I cannot say the same for their lipsticks. I have used the Elle 18 Color pop lipstick and was very disappointed by their performance. Recently I found that Elle 18 has come up with matte lip colors and as they are quite affordable I thought of giving them try. So let us see the review:


Rs 100/- for 4.3 g

Product Claim:

The brand for every teenage girl who wants to have fun and look good at the same time is here. The brand new range of matte lipsticks from the Elle 18 range is here. Matte is in trend and we have the range to keep you trending. Apply a bold stroke of Elle 18 color pops matte lip color to get the perfect look. This range of lipsticks gives high color payoff from a single stroke because of its new formulation. It last long because of the bold matte texture. It has 20 vibrant and fun shades to choose from for your every mood and every look. So go through the wide range of Elle 18 color pops matte lip color and pick the color of your pout.

My review


The packaging of the matte lipstick is not very different from the color pop lipsticks. These lipsticks have same color body like any other product from the brand i.e. black. The name and number of the shade is given at the bottom of the bullet. The body of the lip color is not color co-ordinated with shade of lip color. The lipstick is a plastic body, which closes tightly, hence good for travelling.


The texture of the lipstick is smooth, soft and not drying on lips. The lipstick glides smoothly on lips and gives good color in single swipe. However, the lipstick is not matte. Yes, the lipstick as it claims is not matte, I mean the formula of the lipstick is creamy but not matte.


The shade W12 is creamy mauve shade. The shade is very good and will look good on any skin tone. Actually, this shade is a good daily wear shade. This shade is a good daytime office/college wear kind of shade. I liked the shade.


This shade is highly pigmented but will completely cover the lips in single swipe. This lipstick does transfer a lot, which is a major drawback in its performance great.

Staying Power:

The staying power of this lipstick is very poor. Considering the price of the lipstick, I know I should not expect a lot but the lipcolor should stay on for at least 2-3 hours. However, as this lipcolor transfers a lot the color does not stays on lips for not only 1 hour if you are eating or drinking.

Pros and Cons
1.    Affordable
2.    Huge range of colours
3.    Smooth finish
4.    Travel friendly
1.    False claims
2.    Not a matte lipstick
3.    Transfers a lot
4.    Almost zero staying power
5.    Not available at stores


Packaging: 3/5
Texture: 3/5
Shade: 4/5
Pigmentation: 4/5
Staying Power: 0/5

Overall Rating: 2.8/5

Final Verdict:

I would not recommend any one to buy these lipsticks, as they are not matte. I would recommend buying Blue Heaven expression lipstick, which cost for Rs 135 approx. and are very good in performance with huge range of shades.

Bye for now…………….

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